Case study: Beauty & e-learning

A custom e-learning platform.

We replaced an off-the-shelf solution with a fully custom-built platform: a sales page, online payments, automatic learner access and a smooth, professional learning environment.

BeautyCustom e-learningSales pageOnline paymentsLearner portalProgress tracking

100 %

custom-built platform, with no reliance on an off-the-shelf e-learning tool

360°

sales, learner access and learning progress brought together in one platform

Auto

access to the learner portal as soon as payment is confirmed

features added as the brand's needs evolve

Context

The client is a beauty training business offering courses in lash extensions and brow lamination, among other specialities.

Before working with us, the business hosted its courses on a generic e-learning platform. It helped them launch, but soon limited their growth: little customisation, a standard learner experience and dependence on a tool not designed for their needs.

The goal was to build a custom e-learning platform covering the entire journey, from selling a course to supporting learners in their personal portal.

The challenge

An off-the-shelf solution the brand had outgrown.

The business used a tool like Systeme.io to host and sell courses. This type of solution works well at launch, but can become restrictive when a brand wants to deliver a more polished, professional experience.

The client paid a monthly subscription without dedicated maintenance. Each change could become complicated, expensive or blocked by the platform's limitations.

The generic learner experience did not reflect the quality of the courses, directly affecting their perceived value. Premium training deserves a smooth, modern and professional platform.

Very limited customisation

A generic learner experience

Difficult or costly changes

Dependence on an external tool

No dedicated maintenance

A platform that undersold the courses

Solution

A platform built around the brand, not the other way around.

We developed a fully custom e-learning platform around the client's business, brand identity and the experience they wanted to offer learners.

The system creates a seamless, automated and professional journey: a custom sales page, secure checkout with instalment options, immediate access after purchase, clear modules and progress tracking.

Features we built

From sales to learning progress.

Custom sales page

A page designed to showcase the courses, explain their content, build prospective learners' confidence and encourage enrolment.

Secure online payments

Learners can pay directly online through a secure, seamless checkout.

Instalment payments

The platform offers instalment payments to make training more accessible.

Automatic access after purchase

Once payment is confirmed, learners automatically receive access to their personal portal and can get started.

Organised modules

Every course is organised into clear modules so learners can move forward step by step.

Rich learning content

Videos, text, images and additional resources integrated into each module.

Progress tracking

Learners can pick up exactly where they left off, with their progress always visible.

Secure learner portal

A clear, welcoming and professional learning space that reflects the quality of the courses.

Interactive quizzes

Quizzes can be added to check understanding and reinforce learning.

Automatic certificate

A certificate is generated automatically on completion to recognise each learner's achievement.

AI assistant

An AI assistant can answer learners' common questions and make support more accessible.

Admin dashboard

An admin workspace to track learners, sales and progress, and manage the business.

The difference

Before and after.

Before

  • An off-the-shelf e-learning solution such as Systeme.io
  • A generic learner experience
  • Limited customisation options
  • Changes that were difficult, restricted or charged separately
  • A subscription without dedicated maintenance
  • A platform that failed to reflect the quality of the courses
  • Complete reliance on an external tool

After

  • A fully custom-built platform
  • A smooth, modern and premium learner experience
  • A sales page with an automated purchase journey
  • Immediate learner access after payment
  • Included maintenance and ongoing support
  • A stronger, more consistent brand experience
  • A tool the business owns and can grow with
Results

A complete, professional and automated system.

The business can now sell courses online, offer instalment payments and grant learners access automatically after purchase, without manual administration.

The learning experience is significantly improved: a clear portal, organised modules and progress tracking that lets learners pick up where they left off.

The platform also strengthens the brand. Courses are no longer hosted on a generic tool, but presented in an environment designed specifically for them.

The result: a better learner experience, a more professional brand presence and higher perceived course value, with maintenance included to keep the platform evolving.

Automated sales

From the sales page to instalment payments, the purchase journey runs without manual intervention.

Premium experience

The learner portal now reflects the true quality of the courses.

Stronger brand identity

Courses are presented in an environment designed specifically for the brand.

Room to grow

Quizzes, certificates, AI and new modules can be added as needed.

Maintenance included

The business has ongoing support, with the platform continuously maintained and improved.

Project screenshots

A look at the platform.

Platform homepage
Course programme
Quick reference guide
Course completion certificate

Do your courses deserve more than a generic e-learning tool?

We build custom platforms to sell courses, deliver training and support your learners.